Branding :
We developed Forik’s brand identity with a focus on expressing the intelligence and versatility behind their modular furniture. The logo design centers around a stair-like optical illusion, subtly symbolizing movement, transformation, and hidden potential. This visual device not only adds depth, but also reflects the smart functionality that defines the brand. The clean, geometric structure and modern aesthetic were carefully chosen to communicate clarity, innovation, and a touch of intrigue—key elements that set Forik apart in the market.
