Dragon
The Exciting New Snacktime Friend for Kids!
Meet our new fiery friend: Dragon! We created this mythical snacktime companion from scratch. Based on research showing our target audience is boys and girls under 16, we forged Dragon’s persona to ignite kids’ imaginations. With fiery colors and bold fonts, we designed eye-catching packaging for each edition of our snacks. Dragon embodies the thrill of exploration young customers love. This character invites kids to join the quest for bold new flavors with every bite. By matching Dragon’s adventurous spirit to our target audience’s interests, our branding agency built an authentic connection between this magical creature and children. Dragon is the perfect ambassador to bridge our products and youth through strategic persona development.
Client:
DRAGON
Services:
Branding, Packaging
