Our team had the pleasure of creating the visual identity for the 64/4 podcast. The name references the Pareto principle that most results come from a small portion of effort. Our minimalist, focused logo design matches their philosophy of providing clarity and high-impact strategies to inspire entrepreneurs. The sleek icon and color palette reflect the podcast’s professionalism and precision. Overall, we aimed to craft a design that embodies the 64/4 mission of helping entrepreneurs cut through noise and unlock their potential through focus.